Google Ads for high-ticket home services

Turn local searches into real conversations.

BetterWebz brings your Google Search campaigns, conversion-focused landing page, lead tracking, and ongoing optimization into one accountable system.

High-intent search Conversion tracking Clear client updates
BWCampaign workspace
Active
CLIENT VIEWYour growth, explained.
Last updated today
CampaignSearch AdsMonitored
Landing pageConversion focusedLive
TrackingCalls + formsConnected
Recent campaign workView all
K
Search terms reviewedIntent and waste check
Google Ads
LP
Landing page refinedMessage matched to the ad
BetterWebz
Negative keyword addedIrrelevant traffic filtered
Google Ads

Illustrative BetterWebz portal view

One connected system from search to signed customer.

Google Search AdsLanding pageLead trackingClient portal

01 / WHAT WE DO

Every part of the click-to-call journey, working together.

Getting clicks is easy. Turning the right search into a qualified call requires the campaign, page, tracking, and follow-through to agree with each other.

02

A landing page built to convert

One focused page that matches the ad, makes the offer clear, builds trust quickly, and gives visitors an obvious way to call or submit a form.

03

Call and form tracking

Know which campaigns create real inquiries. Conversion tracking replaces guesswork with the information needed to make better decisions.

04

Ongoing optimization

Search terms, negatives, bids, budgets, and ads are reviewed and refined as data comes in. You see what changed and why inside your portal.

See the transparency difference

03 / HOW IT WORKS

A clear path from setup to smarter decisions.

No mystery process. We build the foundation, measure what happens, and improve based on evidence.

1 BUILD

Plan the complete system

We research your market, structure the campaign, write the ads, create the landing page, configure targeting, and install call and form tracking.

2 LEARN

Launch and collect useful data

The early period is for learning which searches, messages, and visitors produce real opportunities—not rushing to conclusions from a few clicks.

3 REFINE

Improve what matters

We reduce wasted spend, strengthen what is working, and document the decisions so you can follow the work without living inside Google Ads.

04 / BUILT-IN TRANSPARENCY

Your campaign should never feel like a black box.

Every BetterWebz client receives private dashboard access. See campaign work, performance visibility, landing-page updates, explanations, and next steps in one secure place.

01

Change historySee what was adjusted across keywords, ads, budgets, and landing pages.

02

Plain-language contextUnderstand why a change was made and what happens next.

03

Private accessYour login only reveals information assigned to your business.

Access the client portal

portal.betterwebz.com

GOOD MORNINGYour campaign overview

Secure client view
Search campaignActive
Lead trackingConnected
Next reviewScheduled

RECENT UPDATES 3 updates

Search terms reviewedWaste-reduction check completedGoogle Ads
Landing page copy refinedHeadline aligned with search intentBetterWebz
Next optimization plannedBudget and bid reviewStrategy

05 / THE BETTERWEBZ APPROACH

Built around qualified leads, not impressive-looking noise.

There are no guarantees in advertising. There should still be a clear strategy, honest measurement, and an understandable reason behind every decision.

Intent first

Reach people already looking

Focus on searches that show real service intent rather than paying for vague awareness traffic.

One connected system

Match ads to the destination

The campaign and landing page are built together so visitors get a clear, consistent path to contact you.

Visible decisions

Know what your manager is doing

The client portal turns ongoing work into a readable record instead of a once-a-month mystery report.

Direct communication

Talk to the person doing the work

Questions go directly to BetterWebz, with straightforward answers and no layers of account-management jargon.

06 / FOUNDING CLIENT PRICING

One complete system. One straightforward offer.

A deliberately simple starting package for high-ticket home-service businesses ready to invest in measurable lead generation.

Best fit

Businesses that can answer incoming calls, serve a defined local area, and commit enough ad budget to collect useful data.

BETTERWEBZ FOUNDING PACKAGE

Google Ads Lead Generation

Founding-client rate
$400/ month

Ongoing campaign management, optimization, and transparent reporting.

$350one-time setup

Campaign, landing page, tracking, and portal setup.

Initial setup includes

  • Keyword and competitor research
  • Campaign structure and ad copy
  • Location targeting and negative keywords
  • One conversion-focused landing page
  • Call and form conversion tracking
  • Private client portal setup

Monthly management includes

  • Campaign monitoring and optimization
  • Search-term and negative-keyword updates
  • Bid and budget adjustments
  • Ad and landing-page refinements
  • Dashboard updates and clear strategy notes
  • Direct BetterWebz communication
MINIMUM GOOGLE ADS BUDGET$1,000 / month
RECOMMENDED GOOGLE ADS BUDGET$1,500 / month
INITIAL COMMITMENT90 days

07 / STRAIGHT ANSWERS

What you should know before getting started.

Still have a question? Call (815) 353-0945 or email betterwebzco@gmail.com.

What does the $350 setup fee cover?

Research, campaign structure, ad copy, targeting, negative keywords, one custom landing page, call and form tracking, and setup of your BetterWebz client portal.

Is the Google Ads budget included in the $400 monthly fee?

No. The $400 fee covers BetterWebz management. Your advertising budget is paid directly to Google. The minimum is $1,000 per month, with $1,500 recommended so the campaign can collect more useful data.

Why is there a 90-day commitment?

Search campaigns need time to collect data, filter weak traffic, test messaging, and make informed adjustments. Ninety days creates a practical window for setup, learning, and refinement without promising a result the data cannot guarantee.

What can I see in the client portal?

Your private portal shows campaign updates, source labels, performance visibility, landing-page changes, explanations, and what BetterWebz plans to do next.

Do you guarantee a certain number of calls or jobs?

No responsible advertising manager can guarantee exact outcomes. BetterWebz provides a clear strategy, proper tracking, ongoing optimization, and full visibility into the work and decisions.

READY FOR A CLEARER GROWTH SYSTEM?

Let’s find out whether Google Ads makes sense in your market.

A straightforward 10–15 minute conversation. No pressure, no vague pitch—just your service area, goals, and what the numbers need to look like.